BUSINESS INFORM №7-2015

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Section: Economics of Enterprise
UDC 330.341.1:330.565.012.32
Kuzmin O. Y., Feshchur R. V., Skybinskyy O. S., Drymalovska K. V.
Features of Diversification of Enterprises as a Factor of Ensuring their Innovation-Technological Development (p. 194 - 201)
The aim of the article provides for an analysis of the status and a substantiation of choosing directions for the production diversification according to the established conceptual model. As a result of an analysis of scientific papers of the domestic and foreign scientists, the basic positions of the theory of production diversification have been formulated. The sequence of stages of implementing the diversified development in enterprises has been examined. A conception of production diversification in the enterprises has been created. A graphical presentation of the model for the process of production diversification related to economic entities, providing a solution to the issues of a strategic nature, has been provided. To assess the opportunities for diversification development in the enterprises, a variation of the GE-matrix by McKinsey has been suggested. Further research is related to development of tools for implementation of production diversification in the enterprises.
Keywords: development of enterprise, diversification, conceptual model, development strategy, type of activity, production technology, products, organizational changes, market reforms, innovations
Fig.: 4. Bibl.: 20.

Kuzmin Oleh Ye. – Doctor of Sciences (Economics), Professor, Director, Scientific-Educational Institute of Economics and Management of the Lviv Polytechnic National University (5 Mytropolyta Andreia Str., Lviv, 79013, Ukraine)
Email: [email protected]
Feshchur Roman V. – Candidate of Sciences (Economics), Professor, Professor, Department of Technology Management, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Skybinskyy Oleksandr S. – Candidate of Sciences (Economics), Associate Professor, Department of Management and International Business, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Drymalovska Khrystyna V. – Candidate of Sciences (Economics), Assistant, Department of Management and International Business, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kuzmin, Oleh Ye. et al. (2015) “Features of Diversification of Enterprises as a Factor of Ensuring their Innovation-Technological Development.” Business Inform 7:194–201.

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