BUSINESS INFORM №7-2015

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Section: Management and Marketing
UDC 659.441.87
Smyrnov S. O., Hilorme T. V.
Methodological Platform of Forming the Organizational-Informational Mechanism for Marketing Promotion of Energy Saving Technologies (p. 311 - 315)
The article is aimed at development of theoretical, methodological guidelines and practical recommendations on formation of organizational-informational mechanism for marketing promotion of energy-saving technologies, which is based on constant organizational interaction and information interactive support (building the flexible on-line information systems) with introduction of the modern energy technologies in the markets of energy services in Ukraine. The article considers the methodological platform for building the organizational-informational mechanism for marketing promotion of energy-saving technologies based on the life-cycle conception and the model created by Kurt Lewin. Further considered is a classification of groups of methods, taking into account peculiarities of marketing communication support for creation and market promotion of innovative energy-saving technologies (selection of communicative and analytical groups of methods). An assessment of economic feasibility of the proposed approaches on the basis of methodology by Gronbach and Gleser has been suggested.
Keywords: mechanism, marketing promotion, opportunity costs, energy efficiency, energy-saving technologies
Fig.: 1. Tabl.: 1. Formulae: 1. Bibl.: 13.

Smyrnov Sergii O. – Doctor of Sciences (Physics and Mathematics), Professor, Dean, Faculty of Economics
Email: [email protected]
Hilorme Tetiana V. – Doctor of Sciences (Economics), Associate Professor, Senior Research Fellow, Scientific Research Institute of Power, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Smyrnov, Sergii O., and Hilorme, Tetiana V. (2015) “Methodological Platform of Forming the Organizational-Informational Mechanism for Marketing Promotion of Energy Saving Technologies.” Business Inform 7:311–315.

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