BUSINESS INFORM №7-2015

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Section: Management and Marketing
UDC 339.13:338.46:378
Kholodnyi G. O.
Marketing Analysis of Both the Current Status and the Perspectives of Development of the National Market of Higher Education Services (p. 316 - 321)
The article is aimed at the topical subject of analyzing both the current status and the perspectives of development of the national market of higher education services. Using the method of morphological analysis and also synthesis of the most common definitions, the essence of higher education together with the market of higher education services has been substantiated from marketing standpoint. In the article the results of marketing analysis has been considered, the purpose of which is to evaluate the influence of external and internal environment factors on the level of demand for higher education in Ukraine. It has been substantiated that the national higher education system needs a new concept for its further development, which is targeted to development of individualized higher education services, where special value is attached to the educational methods, which provide evolvement of individual's abilities for self-fulfillment and adaptation to the rapidly changing environmental conditions. The material, presented in the article, summarizes the situation at the domestic market of educational services related to the higher education system and creates a basis for substantiation of the main trends in developing this market.
Keywords: services, education services, higher education, market of higher education services, marketing analysis
Fig.: 1. Tabl.: 2. Bibl.: 12.

Kholodnyi Gennadii O. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: gрrо[email protected]

Article is written in Ukrainian
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Reference to this article:
Kholodnyi, Gennadii O. (2015) “Marketing Analysis of Both the Current Status and the Perspectives of Development of the National Market of Higher Education Services.” Business Inform 7:316–321.

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