BUSINESS INFORM №12-2016

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Section: Economics of Enterprise
UDC 334.02:658
Balanovych A. M.
The Methodical Approach to Determining the Impact of the Market Trends as to Development of Machine-Building Enterprises (p. 149 - 153)
The article proposes the methodical approach to determining the impact of the market trends on development of the industrial enterprises, which provides for the use of a wide range of methods for analysis, namely: calculation of the integral factor of enterprise development based on additive folding of the indicators derived from the factor analysis and their loading; grouping of industrial enterprises by the marketing orientation and by the capacity of the production potential using the cluster analysis; building the correlative-regression models for each of the formed clusters. Implementation of the proposed approach at enterprise will provide complexity and integrity of the strategic management, trace the interrelation of the internal management processes and the conjuncture fluctuations in the market. Usage of this approach will provide not only identifying the trends occurring in the market and ranking the significance of these changes, allocating the most powerful ones, but also developing the appropriate recommendations as to the strategic management for the domestic machine-building enterprises.
Keywords: market trends, impact of market trends, development, machine-building enterprises
Fig.: 1. Tabl.: 1. Bibl.: 13.

Balanovych Anna M. – Lecturer, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Balanovych, Anna M. (2016) “The Methodical Approach to Determining the Impact of the Market Trends as to Development of Machine-Building Enterprises.” Business Inform 12:149–153.

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