BUSINESS INFORM №12-2016

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Section: Economics of Enterprise
UDC 330.341.1
Vasiutkina N. V., Velychko O. O.
Formation of Informational and Innovative Potential of the Enterprise Development (p. 182 - 187)
The purpose of the article is to clarify the nature of informational and innovational potential of the enterprise development, the identification of the processes of its forming in the overall structure of the enterprise potential. It was also determined that the interaction of production, personnel, and financial potential is implemented by the informational and innovational potential and creates the possibility of the timely holding and the introduction of scientific research, experiments and design developments that can ensure the expand of the economic potential and competitiveness of the enterprise. The role of innovation in forming informational potential was shown. The essence of innovation processes was considered through the application of information modeling by a combination "task – tools". Four types of innovative products were characterised: marginal, technological, market, and radical innovation. The aim of further studies will be the formation of the conceptual approaches to the creation of the informational systems for management of the innovational enterprise development, organizational and economical directions of improving of informational support of innovational enterprise development and the model of innovational development of the enterprise on the basis of rational set of tools to support management decision making of informational systems.
Keywords: informational and innovative potential, formation, relationship between informational resources and innovation processes, mechanism for creation of informational and innovative development of the enterprise
Fig.: 2. Bibl.: 9.

Vasiutkina Nataliіa V. – Doctor of Sciences (Economics), Professor, Professor, Department of Air Transport Economics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Velychko Oleksandr O. – Postgraduate Student, Department of Marketing and Practical Business, European University (16-V Akademіka Vernadskoho Blvd., Kyiv, 03115, Ukraine)
Email: [email protected]

Article is written in English
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Reference to this article:
Vasiutkina, Nataliіa V., and Velychko, Oleksandr O. (2016) “Formation of Informational and Innovative Potential of the Enterprise Development.” Business Inform 12:182–187.

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