BUSINESS INFORM №12-2015

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12

Section: Innovative Processes
UDC 330.341
Shypulina Y. S., Stetsenko T. O.
Influence of Innovation Culture on the Formation of Innovation-Supportive Environment (p. 77 - 82)
The article displays the role and place of innovation culture in the system of mechanisms for formation at the enterprise of an innovation-supportive environment. Relationships of innovation culture with other aspects of the potential of enterprise's innovation development have been identified. A methodical approach to the choice of options for innovative solutions by the grade of their radicalization on the basis of a matrix, which describes proportion of the status of innovation culture in the society and in the innovating enterprise in discussion, has been proposed. A methodical approach to the choice of a marketable innovation strategy of enterprise, depending on the status of its innovative culture together with its separate components, has been proposed in order to enhance the quality of innovation management, reduce the risk of selection of inappropriate strategies, increase the likelihood of their success. The scientific results, conclusions and recommendations of the article develop the theory of innovation management in the part of deepening the theoretical and methodological bases of the innovation management culture as the basis of innovation-supportive environment at the enterprise. Their practical use creates an opportunity to increase the level of validity as well as reduce risks when selecting trajectories of innovative development of enterprise.
Keywords: innovation culture, innovation activity, innovation-supportive environment, potential of innovative development, innovative strategies
Fig.: 4. Bibl.: 16.

Shypulina Yuliia S. – Doctor of Sciences (Economics), Professor, Professor, Department of Marketing, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Stetsenko Tetyana O – Masters Student, Department of Marketing and Innovation Management, Sumy State University (2 Mykoly Sumtsova Str., Sumy, 40007, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shypulina, Yuliia S., and Stetsenko, Tetyana O. (2015) “Influence of Innovation Culture on the Formation of Innovation-Supportive Environment.” Business Inform 12:77–82.

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