BUSINESS INFORM №12-2015

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51

Section: Management and Marketing
UDC 338.242.2
Rachkovskyi E. A., Shpak S. O.
Generalized Quantification of Market Attractiveness of the Rail Freight Wagons of the Space 1520 (p. 340 - 345)
The article is aimed at demonstration of the quantitative approach to evaluating the attractiveness of markets, which is based on use of multidimensional non-metric scaling methods. The article displays an example of task of generalized evaluating the attractiveness of the major market segments of rail freight wagons of the Space 1520 as part of strategic planning for the restructuring of one of the operating machine-building enterprises. It has been determined that, on the basis of generalized signs of attractiveness of rail freight wagons market, the most promising for the discussed enterprise is the segment of wagons for transportation of chemical goods, while both petrol/gasoline tanks market and open wagons market are futile. It has been displayed that application of methods of multivariate non-metric scaling as a primary tool for comparative evaluation allows to add quantitative certainty to the indicated estimates, provides the ability to simultaneously process a larger number of indicators on different aspects of market attractiveness, which are expressed in interval and/or ordinal scales, makes easier to apply the proposed tools in the management activity of enterprises through the use of standard packages for statistical processing.
Keywords: restructuring of enterprise, market segments, evaluation of attractiveness, quantitative approach
Fig.: 4. Tabl.: 1. Bibl.: 16.

Rachkovskyi Eduard A. – Leading Specialist, RailTransHolding, LLC (10 Varhanova Str., Mariupol, Donetsk region, 87517, Ukraine)
Email: [email protected]
Shpak Sergiy O. – Candidate of Sciences (Economics), Leading Specialist, RailTransHolding, LLC (10 Varhanova Str., Mariupol, Donetsk region, 87517, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Rachkovskyi, Eduard A., and Shpak, Sergiy O. (2015) “Generalized Quantification of Market Attractiveness of the Rail Freight Wagons of the Space 1520.” Business Inform 12:340–345.

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