BUSINESS INFORM №12-2015

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Section: Management and Marketing
UDC 338.27:339.137.2
Kobets S. P.
Methodical Approach to Modeling Managerial Decisions in Terms of Management of Competitive Sustainability of Enterprises (p. 309 - 314)
The article is aimed at developing a methodological approach to modeling managerial decisions in terms of management of competitive sustainability of enterprises. The proposed model determines influence of indicators of competitive sustainability on the integral estimate of competitive sustainability of enterprise, which can be accomplished in the following stages: 1) selection and justification of indicators of competitive sustainability of enterprise; 2) determining the level of competitive sustainability of enterprise; 3) distribution of enterprises into clusters depending on their level of competitive sustainability; 4) analysis of the correlation between the totality of evaluation indicators of the functional components of a competitive sustainability and the integrated estimate; 5) building a correlative regression model of dependence of the integral estimate of competitive sustainability of enterprises in cluster on the totality of indicators and testing its adequacy; 6) development of business models of management that provide a qualitative improvement of all strategic and operational influences at different levels of enterprise management. The proposed methodical approach to developing managerial decisions synthesizes the influence from both quantitative and qualitative components, is based on the distribution of enterprises by clusters, use of multivariate correlation and regression analysis, and represents the basis for elaboration of the strategy and tactics for raising the level of competitive sustainability of enterprise.
Keywords: competitiveness of enterprise, sustainability, sustainability of enterprise, competitive sustainability of enterprise, management of competition resistance
Fig.: 3. Tabl.: 1. Bibl.: 9.

Kobets Serhii P. – Candidate of Sciences (Economics), Senior Lecturer, Department of Economic Cybernetics, Poltava National Technical Yuri Kondratyuk University (24 Pershotravnevyi Ave., Poltava, 36011, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kobets, Serhii P. (2015) “Methodical Approach to Modeling Managerial Decisions in Terms of Management of Competitive Sustainability of Enterprises.” Business Inform 12:309–314.

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