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KV #19905-9705 PR dated 02.04.2013.

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BUSINESS INFORM №8-2013

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17

Section: Innovative Processes
UDC 65.012.612
Ostroverkhova H. V.
Innovativeness of Organisational Culture as an Instrument of Increase of Effectiveness of Innovation Activity (p. 101 - 105)

The article grounds influence of organisational culture of an enterprise upon effectiveness of its innovation activity, analyses the modern state of studies in the field of innovativeness of organisational culture of enterprises. It offers the author’s approach to definition of the organisational culture on the basis of a parallel morphological analysis of “culture” and “organisational culture” notions. It offers a structurisation of the organisational culture, which allows development of more effective instruments of management of innovation activity. It grounds a necessity of differentiation of the use of “innovation culture” and “innovativeness of organisational culture” terms. It develops a conceptual approach to analysis and methods of changing the level of innovativeness of organisational culture at an enterprise.
Keywords: innovations, innovation activity, organisational culture, innovativeness of organisational culture
Fig.: 1. Tabl.: 1. Bibl.: 11.

Ostroverkhova Halyna V. – Lecturer, Department of Political Economy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
Downloads/views: 212

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Reference to this article:
Ostroverkhova, Halyna V. (2013) “Innovativeness of Organisational Culture as an Instrument of Increase of Effectiveness of Innovation Activity.” Business Inform 8:101–105.


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