BUSINESS INFORM №8-2013

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34

Section: Economics of Trade and Services
UDC 339. 138 : 334
Tyagunova N. M.
Factors that Determine Competitive Strategies of Trading Companies of Consumer Co-Operation (p. 199 - 203)
The article studies internal and external factors of functioning of trading companies of consumer co-operation. It offers author’s vision of the essence and specific features of influence of these factors upon further development of competitive strategies of development of companies under modern economic conditions. In particular, the external factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: state of the macro-environment, market situation, direct competitors, state of the public opinion and consumer behaviour. The internal factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: parameters of strategic alternatives of companies, communication orientation of activity of trading companies, skills and resources, strengths and weaknesses of the use of marketing possibilities.
Keywords: trading companies, consumer co-operation, macro-environment, market situation, competitors, consumers, public opinion, marketing, strategic alternatives
Fig.: 2. Bibl.: 8.

Tyagunova Nataliya M. – Candidate of Sciences (Economics), Associate Professor, Dean, Department of Commerce and Commodity, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Tyagunova, Nataliya M. (2013) “Factors that Determine Competitive Strategies of Trading Companies of Consumer Co-Operation.” Business Inform 8:199–203.

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