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BUSINESS INFORM №8-2013

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62

Section: Management and Marketing
UDC 005.332.4:005.922.1
Cherkashyna M. V., Naumenko M. O.
Competitive Intelligence and Consolidation of Marketing Information in the System of Management of Integrated Corporate Structures (p. 357 - 361)

The leading tendency of the modern stage of development of the world economy, which determines its development, is globalisation. Processes of globalisation of the most important spheres of life and activity of the humanity have impact on the mechanisms of formation of economic subjects. Such conditions of enterprise functioning cause a necessity of concentration and integration of industrial and bank capital, in other words, appearance of organisational forms of unification of economic subjects – creation of integrated corporate structures, which is the basis for sustainable development and functioning of Ukrainian industry. Financial management, based on consolidated information and process of its creation – competitive intelligence, takes the leading place in the system of management of integrated corporate structures. The article identifies the role and place of competitive intelligence in the process of creation of consolidated marketing information in the system of management of integrated corporate structures.
Keywords: competitive intelligence, consolidated information, marketing information, integrated business structures
Fig.: 2. Tabl.: 3. Bibl.: 8.

Cherkashyna Maia V. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Management and the War Economy, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)
Naumenko Mariia O. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management and the War Economy, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Cherkashyna, Maia V., and Naumenko, Mariia O. (2013) “Competitive Intelligence and Consolidation of Marketing Information in the System of Management of Integrated Corporate Structures.” Business Inform 8:357–361.


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