BUSINESS INFORM №8-2013

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Section: Management and Marketing
UDC 338.24.01: 658.011
Melnyk O. V.
Designing a Sub-System of Strategically Oriented Management of Intangible Assets of an Enterprise (p. 367 - 372)
The goal of the article is determination and justification of main stages of designing a sub-system of strategically oriented management of intangible assets (IA) at an enterprise. The article used abstract and logical, systematisation and generalisation methods. Using the studies of scientific achievements of different economists it proves a necessity of introduction of management of IA as strategically important resources; it offers a structure of elements of the organisation and economic mechanism of realisation of strategically oriented management of IA at industrial enterprises of Ukraine. It generalises the practice of management of intangible assets and identifies prerequisites of their creation and management. It offers a concept of designing a sub-system of strategically oriented management of IA, which includes purpose directives, methods of formation and assessment of effectiveness of the use of IA and also instruments of realisation of the strategy of management of IA of various types. Practical significance is in appearance of new possibilities of achievement of competitive advantages in the long-term run and creation of a stable competitive position in the market.
Keywords: intangible assets, strategically oriented management of intangible assets, management technology, intellectual rent
Tabl.: 2. Bibl.: 18.

Melnyk Oksana V. – Senior Lecturer, Department of Enterprise Strategies, Kyiv National Economic University named after V. Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Melnyk, Oksana V. (2013) “Designing a Sub-System of Strategically Oriented Management of Intangible Assets of an Enterprise.” Business Inform 8:367–372.

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