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BUSINESS INFORM №8-2013

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63

Section: Management and Marketing
UDC 330.16 + 658.52:38.24
Shulzhenko L. Y.
Economic Security of Strategic Alliance in the Context of Interaction Theories (p. 361 - 366)

The article reveals the essence of the studied problems of economic security of a strategic alliance. It proves expediency of its study in the context of interaction theories (micro-level theory of G. C. Homans, macro-level theory of P. M. Blau, interdependence theory of J. Thibaut and H. Kelly), since interaction is a key notion in understanding the nature of strategic alliance and its economic security and the interests of participants of the strategic alliance, their interweaving and balance form the foundation of interaction of the participants of the alliance as a single whole. Using the theses of these theories the article gives clarifications of appearance of changes of interests of participants of the strategic alliance. It uses protective and harmonisation approaches to define the “economic security of strategic alliance” notion. It shows that ensuring economic security of the strategic alliance is reduced to avoiding or softening contradictions of interests of participants of the strategic alliance, balancing their interests and foreseeing contradictions that appear in the result of various threats to the interests of alliance participants. The article analyses threats to the interests of alliance participants that appear in the course of their interaction within the framework of joint activity.
Keywords: economic security, strategic alliance, interaction, interest, contradiction, balance
Bibl.: 11.

Shulzhenko Liliia Ye. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Accounting and Auditing, Volodymyr Dahl East Ukrainian National University (59a Tsentralnyi Ave., Sievierodonetsk, Luhansk region, 93400, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Shulzhenko, Liliia Ye. (2013) “Economic Security of Strategic Alliance in the Context of Interaction Theories.” Business Inform 8:361–366.


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