BUSINESS INFORM №8-2013

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Section: Economics of Trade and Services
UDC 64.03:640.432
Chorna M. V., Chatchenko O. Y.
Concept of Assessment of Demand on the Products of the Catering Industry Companies (p. 185 - 191)
The article presents the author’s concept of assessment of demand on products (services) of the catering industry companies. A specific feature of this concept is the vision of assessment of demand on products (services) of the catering industry companies under modern conditions of development of the national economy with consideration of specific features of demand in the domestic market of culinary products through the prism of the aggregate of goals of assessment. In accordance with the specified aggregate of goals, the article clearly identifies the aggregate of necessary (system, complex, process, target) and expedient (structural and functional, dynamic) approaches; justifies the system of mandatory principles consisting of three sub-systems – common, market, special principles; offers criteria of assessment of demand (correspondence, stability, intensity); creates a system of its information support that includes sub-systems of external and internal information. Implementation of this concept would allow the catering industry companies to identify availability, level and specific features of demand in the market of culinary products, which would correspond with formation of effective competitive strategy.
Keywords: demand, catering industry company, concept of assessment of demand
Fig.: 3. Bibl.: 17.

Chorna Maryna V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics of Enterprises of Power and Trade named after I. H. Berezhnyi, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Chatchenko Olga Ye. – Candidate of Sciences (Economics), Associate Professor, Department of Management of Organizations, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Chorna, Maryna V., and Chatchenko, Olga Ye. (2013) “Concept of Assessment of Demand on the Products of the Catering Industry Companies.” Business Inform 8:185–191.

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