BUSINESS INFORM №8-2013

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Section: Problems of Business
UDC 338.22
Chechetova-Terashvily T. M.
Strategic Analysis of Small Entrepreneurship Development in Kharkiv (p. 237 - 242)
The article is devoted to the study of activity of small entrepreneurship in the city of Kharkiv. It conducts a strategic analysis of small entrepreneurship of Kharkiv with the help of the SWOT-analysis. The article reveals opportunities and threats of external environment with respect to small entrepreneurship in Kharkiv and its strengths and weaknesses. It conducts a strategic analysis of problems that slow down its development and identifies ways of their overcoming. It formulates strategic directions of formation and execution of the relevant effective and flexible regional policy within the framework of small entrepreneurship development. It makes a conclusion that the potential of positive influence of small entrepreneurship upon socio-economic processes cannot be used in full before negative factors are discovered and liquidated and the ways and mechanisms of progressive development of activity of small enterprises as an important sector of the national economy are justified.
Keywords: small entrepreneurship, SWOT-analysis, regional policy, strategic direction
Fig.: 1. Tabl.: 3. Bibl.: 12.

Chechetova-Terashvily Tatyana M. – Doctor of Sciences (Economics), Associate Professor, Kharkiv City Council (7 Konstytutsіi Sq., Kharkіv, 61003, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Chechetova-Terashvily, Tatyana M. (2013) “Strategic Analysis of Small Entrepreneurship Development in Kharkiv.” Business Inform 8:237–242.

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