BUSINESS INFORM №8-2013

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48

Section: Finance, Money Circulation and Credit
UDC 336.71
Eremeychuk R. A., Bezrodna O. S.
Use of the Balanced Scorecard and SPACE-Analysis for Determining the Bank Strategy (p. 277 - 284)
The article considers essence of the strategic analysis, its place and role in the process of strategic management of the bank and instruments of realisation. It justifies expediency of use of the balanced scorecard for assessment of activity of a banking institution. On the basis of the offered approach to selection of the balanced scorecard (by criteria of absence of a close linear connection between them and selection of the most informative and significant of them) the article carries out assessment of a bank activity by each of the sub-systems. It reveals problem aspects in functioning and formulates strategic goals, which reflect priority directions of its further development. The bank’s strategic position is determined with the help of the use of the matrix method of complex study of factors of external and internal environment of the SPACE-analysis. The article offers the bank development strategy with consideration of results of assessment of its activity on the basis of the balanced scorecard and competitive position.
Keywords: strategic analysis, assessment of activity, balanced scorecard, SPACE-analysis, bank strategy
Fig.: 2. Tabl.: 4. Bibl.: 21.

Eremeychuk Raisa A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Accounting and Business Consulting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Bezrodna Olena S. – Candidate of Sciences (Economics), Associate Professor, Department of Banking and Financial Services, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Eremeychuk, Raisa A., and Bezrodna, Olena S. (2013) “Use of the Balanced Scorecard and SPACE-Analysis for Determining the Bank Strategy.” Business Inform 8:277–284.

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