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BUSINESS INFORM №4-2017

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26

Section: Problems of Business
UDC 658.1
Ignatova I. V., Datsenko N. V., Rudyk N. V.
Several Methods for Evaluating the Investment Attractiveness of Small Innovation Enterprises (p. 171 - 178)

An important factor of impact on the development and living abilities of small and medium-sized innovation enterprises, including startups, is the opportunity to evaluate their investment attractiveness. The main reason for the «failure» of such enterprises is the lack of instrumentarium to forecast the potential number of their customers, and therefore their financial results. The article suggests the number of projected customers as an indicator for evaluation of the investment attractiveness of small innovation enterprises. The authors propose to use a number of mathematical models on the basis of the instrumentarium of descriptive statistics and simulation modeling. The proposed models are built on the basis of the hypothesis of normality of the distribution law of random amounts of income clients and allow forecasting with high accuracy in relation to the day of week, and therefore evaluating the investment risks for potential investors.
Keywords: small innovation enterprise, startup, descriptive statistics, density function.
Fig.: 5. Tabl.: 5. Formulae: 11. Bibl.: 14.

Ignatova Iuliia V. – Candidate of Sciences (Economics), Associate Professor, Department of Economic and Mathematical Modeling, Kyiv National Economic University named after V. Hetman (54/1 Peremohy Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Datsenko Nataliia V. – Senior Lecturer, Department of Economic and Mathematical Modeling, Kyiv National Economic University named after V. Hetman (54/1 Peremohy Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Rudyk Nataliia V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance named after V. M. Fedosov, Kyiv National Economic University named after V. Hetman (54/1 Peremohy Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in English
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Reference to this article:
Ignatova, Iuliia V., Datsenko, Nataliia V., and Rudyk, Nataliia V. (2017) “Several Methods for Evaluating the Investment Attractiveness of Small Innovation Enterprises.” Business Inform 4:171–178.


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