BUSINESS INFORM №4-2017

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Section: Management and Marketing
UDC 005.95:339.137:621.39
Birbirenko S. S., Puzhakova I. G.
The Impact of an Efficient System for Motivation of the Communications Operator Staff on Improving Its Level of Competitiveness (p. 365 - 369)
The article considers issues of a detailed study and analysis of staff motivation and enterprise competitiveness. It has been determined that in the globalizing business environment along with highly efficient mechanisms to disseminate information about the way firms compete, labor force is what becomes the most important source of competitive advantage in the market. It has been proven that production depends on the quality of labor force, the level of interest in the management of enterprise, and the forms of its use. Staff management is becoming increasingly important as a factor in increasing the competitiveness of an enterprise. The structural-logical scheme of formation of a system for motivation of the communications operator staff has been proposed for implementing in practice, which is based on the understanding that human resource is the main factor in ensuring the competitive advantages of enterprise that determine the success of the chosen development strategy.
Keywords: motivation, staff, development strategy, competitiveness, market segment, communications operator.
Fig.: 1. Bibl.: 8.

Birbirenko Svitlana S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Enterprise Economics and Corporate Governance, Odesa National Academy of Telecommunications named after O. S. Popov (1 Kuznechna Str., Odesa, 65029, Ukraine)
Email: [email protected]
Puzhakova Irina G. – Student, Odesa National Academy of Telecommunications named after O. S. Popov (1 Kuznechna Str., Odesa, 65029, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Birbirenko, Svitlana S., and Puzhakova, Irina G. (2017) “The Impact of an Efficient System for Motivation of the Communications Operator Staff on Improving Its Level of Competitiveness.” Business Inform 4:365–369.

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