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BUSINESS INFORM №4-2017

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64

Section: Management and Marketing
UDC 658.310.8.012.32
Polova V. V.
The Comprehensive Diagnostics of the Organizational Culture: Application Aspects of Improving the Enterprise Competitiveness (p. 393 - 398)

Today, with the emergence of the knowledge economy, a great deal of research by scientists in the search for efficient ways and methods to increase the competitiveness of enterprises is being paid to the non-production factors of employment: intellectual, sociocultural, and human. Studying the development issues of a system of strategic personnel management and formation of an effective organizational culture for enterprise are therefore relevant. The article proposes an author’s own typology of organizational culture from the perspective of behavioral management, with allocating three following types: emergent, acceptual, and vital-organic. As a result of the integrated evaluation, with inclusion of the author’s own methods, the positive and negative features of the organizational culture of the OOO «Izdatelstvo «N» have been identified. The necessary changes that should be made to the enterprise in order to improve the management quality of its organizational culture and enhance its competitiveness have been determined.
Keywords: enterprise competitiveness, personnel management, diagnostics of the organizational culture, behavioral affiliation, mechanism of formation of the organizational culture.
Fig.: 3. Tabl.: 1. Bibl.: 8.

Polova Viktoriia V. – Candidate of Sciences (Economics), Lecturer, Department of Economics, Kharkiv National University of Civil Engineering and Architecture (40 Sumska Str., Kharkіv, 61000, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Polova, Viktoriia V. (2017) “The Comprehensive Diagnostics of the Organizational Culture: Application Aspects of Improving the Enterprise Competitiveness.” Business Inform 4:393–398.


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