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BUSINESS INFORM №4-2017

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69

Section: Management and Marketing
UDC 338.1
Derevlev V. L.
The Formation of the Components of a Marketing Adaptation Mechanism for Enterprise Development (p. 422 - 427)

The the article is aimed at studying the nature, structure, tools, and principles of function of the marketing adaptation mechanism for enterprise development. Essence of economic mechanisms for management of enterprise development has been analyzed, importance of the marketing adaptation mechanism in this process has been displayed. The article suggests the definition of the most appropriate marketing adaptation mechanism for management of development as a targeted and advanced response of the internal factors of marketing potential to fluctuations in the external environment, in result of which an enterprise achieves the level of adaptivity, sufficient to maintain the sustainable, dynamic, and continuous development. The author substantiates a structure of building a marketing adaptive mechanism for management of development, consisting of the marketing potential elements (at three levels) along with functional, methodical, and tool-based subsystems. The function of the mechanism itself is implemented through the interaction of the specified subsystems with the external environment.
Keywords: enterprise development, economic mechanism for management of development, marketing adaptation mechanism for management of enterprise development.
Fig.: 1. Bibl.: 9.

Derevlev Vitaliy L. – Postgraduate Student, Department of Management and Marketing, European University (16-V Akademіka Vernadskoho Blvd., Kyiv, 03115, Ukraine)
Email: [email protected]

Article is written in Ukrainan
Downloads/views: 4

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Reference to this article:
Derevlev, Vitaliy L. (2017) “The Formation of the Components of a Marketing Adaptation Mechanism for Enterprise Development.” Business Inform 4:422–427.


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