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BUSINESS INFORM №4-2017

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61

Section: Management and Marketing
UDC 65.012.65:330.161
Bazaliieva L. V.
The Methodical Aspects of Formation of Trusting Relationship between Enterprise and Stakeholders (p. 376 - 381)

The article is aimed at developing the theoretical and methodical aspects of formation of trusting relationship between enterprise and stakeholders. An approach to differentiate all parties concerned in the functioning of enterprise in accordance with the criteria of «level of influence/attitude to enterprise» has been suggested, to provide development of effective approaches and methods of formation of the stakeholders’ confidence. Thus, priority should be given to formation of trusting relationship with stakeholders with the highest level of influence. In doing so, in order to form confidence among internal and external stakeholders, it is necessary to use approaches and methods that take account of their particularities. The form of the trusting relationships between enterprise and stakeholders is suggested to be defined on the basis of available and combined attributes of trusting, i.e. related emotions, intentions, and actions. Assessing the level of trust, inherent to the relationships of enterprise with the parties concerned, will form a strategy of developing relationships with them, directed to overcoming information asymmetry, optimizing transaction costs, harmonizing interests, which in turn will ensure increase in the efficiency of economic activity of enterprise in the long run.
Keywords: stakeholders, parties concerned, trust, trusting relationships, formation of trusting relationships.
Fig.: 1. Bibl.: 15.

Bazaliieva Liudmyla V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Trade Entrepreneurship, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Bazaliieva, Liudmyla V. (2017) “The Methodical Aspects of Formation of Trusting Relationship between Enterprise and Stakeholders.” Business Inform 4:376–381.


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