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BUSINESS INFORM №4-2017

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56

Section: Management and Marketing
UDC 330.1
Stadnyk V. V., Mukomela-Mikhalets V. O.
The Intangible Resources in the Implementation of the Industrial Corporate Development Strategy (p. 341 - 346)

The advantages of corporations in terms of the ability to accumulate resources for their development have been emphasized. In the light of the globalization tendencies, the issue of efficient use of the intangible resources of industrial corporations has been actualized. The resource potential of an industrial enterprise with the allocation of intangible resources (IR) has been structurized, including the main components. It has been reasoned that their development should be carried out for the implementation of different types of competitive strategies and in accordance with the principles of complementarity and emergence. An authors’ own interpretation of both the resource and market synergies in the context of the corporate strategy has been provided. Activities of domestic actors of innovation activity in the creation of industrial property has been analyzed, leading to the conclusion that existing tendencies in the industrial sector are unfavorable for companies to pursue competitive strategies, based on innovative monopoly. It has been underlined that solution to this problem requires the concerted development of the totality of IR, which will create an organizational space within the company with the high variation capacities in the combination of resources and processes, contributing to the achievement of resource and market synergies.
Keywords: intangible resources, competitive strategies, industrial corporations, resource synergy, market synergy.
Fig.: 2. Tabl.: 1. Bibl.: 15.

Stadnyk Valentyna V. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, Khmelnitsky National University (11 Instytutska Str., Khmelnytskyi, 29016, Ukraine)
Email: [email protected]
Mukomela-Mikhalets Viktoriya O. – Candidate of Sciences (Economics), Senior Lecturer, Department of Economics, Management and Administration, Khmelnitsky National University (11 Instytutska Str., Khmelnytskyi, 29016, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Stadnyk, Valentyna V., and Mukomela-Mikhalets, Viktoriya O. (2017) “The Intangible Resources in the Implementation of the Industrial Corporate Development Strategy.” Business Inform 4:341–346.


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