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BUSINESS INFORM №4-2017

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62

Section: Management and Marketing
UDC 330.101.542:338.48
Saukh I. V.
The Structure of the Enterprise’s Information Potential in the Context of Carrying out Strategic Analysis (p. 381 - 387)

The article is aimed at studying the structure of the enterprise’s information potential, evaluating its subsystems and the depth of strategic analysis based on the level of strategic uncertainty. It has been proven that information potential as a system includes the subsystem of incoming strategic information; the subsystem of evaluation of the information received; the subsystem for processing and transmission of strategic information. An assessment of the level of information saturation of the external environment together with the extent to which the information potential is used depending on the allocated criteria has beens made. A descriptive model of information potential has been developed, application of which will make possible to assess its level of development in terms of financial, based on external and internal information received, and a methodical approach to determining the depth of strategic analysis, depending on the level of strategic uncertainties in the external environment, using the matrix method (based on assessment of the ratio of impact of the environmental factors and the urgency of strategic decision-making) has been suggested.
Keywords: information potential, strategic uncertainty, information saturation, information filter.
Fig.: 2. Tabl.: 5. Bibl.: 14.

Saukh Iryna V. – Doctor of Sciences (Economics), Professor, Professor, Department of Economics, Management and Marketing, Zhytomyr Ivan Franko State University (40 Velyka Berdychіvska Str., Zhytomyr, 10008, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Saukh, Iryna V. (2017) “The Structure of the Enterprise’s Information Potential in the Context of Carrying out Strategic Analysis.” Business Inform 4:381–387.


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