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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №4-2017

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60

Section: Management and Marketing
UDC 331.101.3
Kuchumova I. Y.
The Importance of Intangible Incentives to Increasing the Motivation of Enterprise Staff (p. 370 - 375)

The article is aimed at studying different motivation systems that are used by the staff managers and considering recommendations for building an effective system to stimulate the professional development of staff at today’s enterprises. Impact of both the material and the non-material incentive systems on the staff performance was analyzed. It has been noted that, in the rapid development of the modern world, material motivation is no longer sufficient for the constant interest of workers and for their effective stimulation to productive work. Therefore, the main components of the system of non-material motivation of staff have been determined and analyzed. The most common methods of the non-material motivation used by contemporary companies together with the intangible incentives that workers want to receive were analyzed. Efficiency of the management practices associated with the evaluation of performance of each employee has been substantiated, and it has been specified that the effective staff incentives are one of the most significant factors in the competitiveness of today’s enterprises.
Keywords: motivation, intangible incentives, material motivation, efficiency.
Fig.: 3. Tabl.: 1. Bibl.: 10.

Kuchumova Iryna Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Enterprise Economics and Economic Theory, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Kuchumova, Iryna Yu. (2017) “The Importance of Intangible Incentives to Increasing the Motivation of Enterprise Staff.” Business Inform 4:370–375.


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